Allen is "the face" of the new CHANEL line, "Coco Cocoon". 

In the CHANEL newsletter Karl Lagerfeld proclaims, "I love Lily Allen. She looks a lot like Gabrielle Chanel and she is a self-made woman. She is cool, young and extremely witty. Photographing her for this advertising campaign was fantastic fun. She is extremely inspiring and is completely taken with the bags - with her typical English reserve!"

The new collection will be released in October.